Here are some of the “don’ts” to avoid when promoting virtually and working to engage the audience. Some of the speakers running for office missed the mark at the Toastmasters International annual meeting. The issues included:

• A background that washed out the visual appearance of speaker.
• Having a lack of engaging facial expression.
• Using a very serious, dry tone of voice.
• Visual technical problems.
• Audio technical problems.
• Making clothing choices that did not enhance the speaker’s appearance. For, women, their appearances were too plain at times. For men, the jacket and tie combinations appeared stiff and intimidating at times.
• Using a negative pitch.
• Using generalized challenges.
• Keeping these “do’s” and “don’ts” in mind when presenting virtually can help you to capture your audience’s attention and help your pitch be successful.
• Telling personal story that rambled and was a bit too long.
• Using a negative pitch.
• Using generalized challenges.

  Keeping these “do’s” and “don’ts” in mind when presenting virtually can help you to capture your audience’s attention and help your pitch be successful.

Promoting a product or an idea virtually in a meeting can be tricky. Here are some of the “do’s” that work to help engage the audience. These aspects helped the members running for office and speaking at the Toastmasters International annual meeting:

• A visually appealing background that aligned with the personal appearance of the speaker.
• An engaging tone of voice and excellent audio sound.
• An engaging personal appearance. Making good color and clothing choices. For women, adding a nice, sophisticated touch of jewelry. For men, wearing a white shirt and a tie that is a good color choice.
• Smiling and use engaging facial expressions.
• Sharing a quick, related personal story (such as when someone asked them why they were a member of Toastmasters).
• Asking the audience to consider how this vote would affect them.
• Giving a pitch to the audience as to why the audience members should vote for them.

Being on LinkedIn offers many benefits. Keeping your profile up to date gives you a presence without a website. A strong LinkedIn profile may help you receive a promotion to a potential project, obtain a new position, or make a career move. Be sure to include critical elements, such as a current picture and biography. Continually add new content in order to keep your profile fresh. Remember, LinkedIn is not a vehicle to sell products or services. It is a social media platform to let the audience know about you and what you offer.

Recently, a colleague requested an opinion on several new professional photos she just posted. Most of the viewers were friends plus a few clients. The picture that received the most likes was the one I would have picked for her website.

The audience she solicited the opinions from is very similar to the market she is targeting. This brings us to the critical concept in selecting a professional photo: know the main goal of the photo other than personal preference. It is important that the photo fully represent the person in it.

The clothing elements, color, and style also worked for her. She was smart to take some photos with different color and style choices. The photographer was also wise to use different lighting to enhance her approachability in the photo.

Instagram has grown as a professional tool used to showcase brands and fashion, products, and services. It also offers a personal life glimpse for hiring managers. It provides a more spontaneous visual in a casual setting. Use it in a fun, but sensible manner to help your followers get a sense of who you are and attract potential followers to want to know about you. The overall vibe should be positive.

Avoid using Twitter to express negative thoughts or comments. It is better to use Twitter to promote positive actions like recognizing good service, products, and people. Positive promotion is much more effective than tweeting negative comments.

Building relationships takes time with folks getting to know you from a professional side first. Second, you can interact virtually by speaking to their responses. Use Facebook, Twitter, Instagram, and LinkedIn to expand the knowledge circle. Each media has a distinct culture and purpose, making it important to match your information sharing goals. The main purpose is to get folks to know you and you to know them by sharing personal and professional sides of each other.