Apple, Nordstrom, Warby Parker, and Kohl’s rarely disappoint in their service. Just yesterday, I needed a consultation on a replacement connector for my MacBook Air. I made a reservation with Apple, the service person was on time, and the item was replaced. Last week, due to an update on my iPhone 6S, my anna@personalimagesinc.com address was not receiving emails. I called Apple support and they were able to walk me through the steps to get Microsoft emails to work. Nordstrom provides consistently good delivery service and easy exchanges, as does Kohl’s with their curbside pickup or returns.

Recently, Seth Godin presented a webinar about how an entrepreneur can manage life and business being at a standstill due to the current coronavirus pandemic. Seth talked about his many ventures, successes, and failures. The important take away for me was how to present and view my consulting and coaching business as adding value to one’s target market (in my case, the client). It is key to be able to describe, in simple language, the value that is being added. It is important to know what to say to a potential new client. Godin also stressed having “smart persistence”. This means not giving up when an idea doesn’t work but doing what is needed to make it work—whether that means adding or taking something away. Marketing is understanding what the target market needs and providing it. Being the provider who adds value is what makes us tick.