How do you connect with your audience?
There much to learn by watching the politicians on stage, from the way they speak to their clothing choices. In a recent New York Times article, the vice presidential nominee, Tim Kaine, was featured about his clothing choices. He was compared to President Obama and Vice President Joe Biden.
President Obama is a Hart Shaffner Marx customer (custom tailored to his physical size – tall and slender). Vice President Joe Biden was not wearing an off the rack suit either. The average man on the street rarely wears a suit today and if he does, it is not custom tailored. Tim Kaine wore a non-custom made suit along with a matching shirt and a not-current-style tie. His clothing sent the message: I am just like the average guy on the street and I am for you. The idea is to dress for the audience you want to connect with.
Expressing passion when speaking about your subject is an important way to connect to your audience. The key is to control the volume of your voice. It is easy to mistake yelling for passion. Practice by audio and videotaping your presentations. This helps determine when and where the voice needs to change to reflect the key moments in the speech. When a voice raises in sound, it projects a different feeling than yelling does. Use one to three fingers on your throat to gauge when your voice goes too high or low. You can raise or lower your voice to make a point and determine the most effective tone based on the audience size and speech content.
