Professional pictures should be updated every three years or sooner, especially if there is a drastic change with hair color, etc. I am ashamed to say, like the plumber who has a leaking faucet, that I haven’t updated my picture in five years. First, in my defense, I like my current picture. So why change it? Pinterest is a wonderful resource to get ideas for poses, color choices in wardrobe, and thoughts for what you want your picture to look like. Looking at ideas ahead of time, helped me to be more relaxed and focused on the pose, clothing choices, makeup, and facial expressions – such as how big of a smile works best. Using my camera to take selfies for clothing choices, makeup, and eyewear choices before the session took place helped ensure I was well prepared. Attached is my new professional picture.

Recently, a colleague requested an opinion on several new professional photos she just posted. Most of the viewers were friends plus a few clients. The picture that received the most likes was the one I would have picked for her website.

The audience she solicited the opinions from is very similar to the market she is targeting. This brings us to the critical concept in selecting a professional photo: know the main goal of the photo other than personal preference. It is important that the photo fully represent the person in it.

The clothing elements, color, and style also worked for her. She was smart to take some photos with different color and style choices. The photographer was also wise to use different lighting to enhance her approachability in the photo.