In today’s business climate, with unemployment at all-time high, you can run the risk of trying to be someone else. Judy Garland said it the best, “Always be a first rate version of yourself instead of the second rate version of someone else.”

Begin to take inventory of what is it that you want and how you want to come across in an interview. The basics do not change. They are to engage your interviewer and be honest in your communications.

If something does not sound right, ask a question to confirm you understand what is being said. In other words, what you hear is what it means to you. Keep these things in mind and you will be a first rate version of yourself.

It amazing how many folks do not realize how important the smile is. A smile engages those around you. It adds warmth to you and gives warmth to others. It changes the perception of who you are.

The Definition of Smile

As a verb: Form one’s features into a pleased, kind, or amused expression, typically with the corners of the mouth turned up: “smiling faces.”

As a noun: A pleased, kind or amused facial expression, typically with the corners of the mouth turned up and the front teeth exposed.

Remember the expression, when you are smiling the world smiles with you and when you are crying you cry alone.

The definition of harmony: “Agreement in feeling or opinion; accord: live in harmony. 2. A pleasing combination of elements in a whole.”

Irene Rosenberg, CEO of Kraft Foods, who was recently recognized for her leadership, spoke about harmony. Everyone is always talking about balance. Sometimes balance does not bring the results you want. Harmony does not necessarily mean balance. However, it does connote a sense of calmness and stability in the situation.

You can’t always have balance but you can strive for harmony in any circumstance.

Recently I was asked to host a webinar on Building Your Brand. Those who have hosted know it can be extremely challenging if you are accustomed to audience interaction. Most webinars will have some participation when the audience sends in questions which helps keep the energy up.
In this particular one there was a dry run which I encourage everyone to have to work out any problems. Practice also helps to develop a relationship with the person or persons responsible for your introduction and managing the technical side of the webinar.

Here are some tips to help manage a successful event as the presenter:

Do:
• Have a practice before the event to talk thru the program.
• Be sure to work out some guidelines with the folks managing the technical side.
• Time the presentation. On air time allotment is pretty unforgiving. If you run over it, folks will be cut off.
• Let the audience know how you will be answering the questions either during or after the talk.
• Answer questions with a positive spin.

Don’t
• Stop your presentation if the visuals are not working. Paint the picture in words.
• Send heavy graphics on your PowerPoint without checking with a technical person first.
• Answer questions not related to the topic. Give the audience another method to contact you with off-subject issues.
• Perform a monologue. Be sure your handouts give the audience a way to participate (quizzes work well).

These tips will help keep the audience engaged and minimize technical problems.

An audience’s attention span is very limited. So, whether you’re in front of an audience of 50 plus or of 10, your message must be succinct and still pack a punch. Remember these seven keys when crafting your message. Never wing it. Practice this formula and you will always grab the audience:

1.Begin with the end in mind
2.Make every word a key one
3.Immediately create a picture or ask a rhetorical question
4.Speak with authority (you are the expert)
5.Validate the audience (get them involved)
6.Always practice the message out loud while standing up
7.Passionately convey your authenticity

If you practice these seven key steps you will always deliver a succinct, impactful message. Also, at least 90% of your audience will be engaged in your talk.

In a recent Jay Leno show a Republican presidential candidate was the guest. Jay is an easy interviewer and a moderate Republican so it seemed like the guest should have been comfortable. Instead, he was very wooden and stiff. His posture shouted: I am uncomfortable and not too likable.

Not everyone is going to have a natural ease about themselves. However if you are going be in the public eye, practice and exercise your body so you convey a fluidness and ease in front of the public.

Here a few suggestions:
• If you can take a workshop, I highly recommend an improv class (I took one and it helped me tremendously)
• Stretch before you present or are going to be interviewed
• Take a dance or yoga class

I firmly believe the folks who can appear naturally relaxed in front of an audience practice it. Plus, a few fortunate ones probably began speaking early in front of an audience. Avoid being perceived as wooden. It takes so much work to change that perception.

At a recent event Dee Dee Myers, the former press secretary for Bill Clinton, talked about being authentic as women. She mentioned how often we forsake this piece of us because we want to fit in, especially in the professional world. This is true of both genders. It is difficult, especially in this economic environment, but in the long haul you will not be happy if you’re not authentic.

So, I recommend to clients to keep a log on major and minor issues. The log will help define the important situations. Secondly, take a reading of your physical being because I believe internal instincts should never be ignored. Lastly, you can always get a dose of reality by checking with a good friend or colleague. 

By keeping these check points in mind you will not have to give up your true self. Being true to yourself will help you be your professional best.

How many times do we neglect to just say thank you to a compliment? We instead offer reasons why we don’t deserve the nice words said about ourselves. It is not being modest or humble to bring up what went wrong. What you are doing is not respecting the giver of the compliment.

So, the next time someone pays you a compliment say thank you. Tell them how much you appreciate they noticed whether the comments were about a piece of clothing or a project you were successful at.

Just say “Thank You.”

A key component of a true executive and leader is to be able to manage time effectively. Being constantly late and rushed projects a very poor image. It indicates a lack of organizational ability.

Stephen Covey has a program called “Focus” which provides time management skills. One major tip is to plan only 75% of your day. That leaves room for dealing with the unexpected. It is understood that as you gain additional responsibilities and more prestigious titles, that time becomes more important than money.

So, when you complete what you have prioritized for the day, and no emergencies have popped up, refrain from adding more to do’s to your day. Instead, use the extra time for strategic planning.

When you can do this consistently, you will be managing your time effectively.

Clients often ask how to get their body language to be inclusive and engaging without appearing too silly or moving too much.

Too many make the mistake of thinking that body language is just about arm gestures when it is really about the movement of the entire body. It begins with the relaxing of the shoulders, holding good posture and standing erect. And don’t forget your facial expressions.

Remembering these things will help you send a message through your body language which precisely matches the words you are using.