Recently, a colleague requested an opinion on several new professional photos she just posted. Most of the viewers were friends plus a few clients. The picture that received the most likes was the one I would have picked for her website.

The audience she solicited the opinions from is very similar to the market she is targeting. This brings us to the critical concept in selecting a professional photo: know the main goal of the photo other than personal preference. It is important that the photo fully represent the person in it.

The clothing elements, color, and style also worked for her. She was smart to take some photos with different color and style choices. The photographer was also wise to use different lighting to enhance her approachability in the photo.

Build confidence by doing it. Practice bolsters confidence even when there is failure. In the early stages of my work, whether speaking to a group of 20 or to one thousand, it took constant practice to fortify my confidence.

Go to different events to study the styles of those who are really the best. Watch Oprah or Zig Ziglar and note their speech patterns and talking points. Receiving feedback, good and bad, will always help you improve as it did for me.

Truth will always matter. Once, during a television makeover show twenty years ago, the host asked me what I would never do. I replied that I would never lie to a client or audience. Truth can be told in a way that is not hurtful. For example, instead of saying that the suit looks awful, one might say it does not do the person justice.

In the second season of the television series, “The Sinner”, a young boy decides not to run away. He chose to face the consequences because lies eat away at integrity. And a very good friend and outstanding psychologist said, once integrity is gone, there is nothing left. Being truthful is not always easy but it is the right thing to do.

Years ago, at a Fortune 100 company, I was asked to spend a day working with high potentials candidates for management. There was a woman in her mid-thirties, in accounting, who was constantly overlooked for the next level position. In my first meeting with her, she walked in with pink hair!

Naturally, the hair came up for discussion. I learned that she changed her hair color every week because her evening job required it. However, it appears to be hindering professional advancement in her day job because it comes up often in talks with management. The problem is that her hair has become more of a talking point than her professional qualities.

It is easy to talk about problems. However, if we approach them in a solution driven manner, the problems turn into endless opportunities. Asking how questions needing open ended answers as opposed to questions requiring yes and no answers, create possibilities for solutions. Keeping an optimistic outlook and seeking different opinions will help create a solution driven mind.

Personal external and internal brand impacts need to connect with others and the environment. For example, you can sell the best tasting hot dogs but if the group you’re in is vegetarian not only will the offering not work, it might even be ridiculed. Showing up and projecting your best is just the foundation. You also need to create a splash in sounds, actions, and delivering what is valued to establish an effective brand impact.

Remember, you can be the best artist but if you are playing in an accounting environment, your artistry will be perceived as useless.

A recent New York Time’s article covered the late Tom Wolfe, his choice of suits, and his white suit. The white suit, while not in fashion, set him apart from the crowd. This clothing reflected his internal and external style including his writings and larger than life personality. The clothing choices also distinguished Mr. Wolfe from a group of very successful writers.

Use a signature brand, whether with clothing, or as in the case of Anna W of Vogue, her famous haircut. The individuals above possessed the stuff to back up their signature style and long-term successes throughout several decades.