I help clients prepare for “the interview” for a promotion or just a “look see” in some cases. Basic critical elements for the interviewee are dress, behavior (body language, facial expressions) and projecting confidence. However, the talking points and engaging the interviewer so they want to help you get promoted is just as, if not more so, important. You want to create a winning interview so you will be recommended, or at least be considered, for the next position. Also, ask probing questions. This way, for the second interview, you will be able to provide your insights on issues that are not common knowledge for the role.

You may have heard the saying: It’s not what you know, it is who knows you. I believe the new mantra is just who knows you.

Often, when a job opening is posted the hiring powers may already have someone in mind. This person is the one they know about including what they stand for, their personal brand and work history of success.

So, I ask— Who knows you and how do you network to increase the number of people that do?

There are at least five vehicles of networking:

• Formal events once or twice a month

• Informal, meaning casual by chance, in the hallway, parking lot, the elevator, etc.

• Social Media such as LinkedIn, Facebook and Spoke to name a few

• Being published

• Having a leadership role in an industry or work-based organization

You must have your personal introduction and interesting areas of conversation to share at a formal networking event and be involved in three of the above five networking vehicles. Otherwise, no will know who you are.