These days, as we are all wearing masks, your eyes are often what people see and notice. Eyebrows help frame your eyes. Sparse eyebrows or a lack of eyebrows brings less definition to your eyes. We want eyebrows to have an expression of questioning or agreeing–not just a blank look. Eyebrows that are too heavy can be alarming or intimating. There are numerous products to help define eyebrows. If you’re not sure what to use, take several pictures using your phone and send it to other individuals for feedback.

Eyebrows are becoming significant. In 1995, while working for a major organization, I was asked to give individual sessions with their managers to offer quick tips to help them strengthen their presence. Nearly 90% of the advice had to do with their lack of eyebrow care. Their eyebrows were either too thick, too thin, or non-existent. Fast forward to today – and women have gotten the message due to the promotion of all the newest and latest hype over eyebrow products. So, what do your eyebrows say about you? In Stellan Skarsgard’s acceptance of his supporting actor Golden Globe for the film Chernobyl, Milos Forman, the filmmaker, said, “I have seen many of your films but never remember your face.” Skarsgard realized nobody could tell if he was angry or sad. Skarsgard had the make-up designer, Daniel Parker, make him a set of eyebrows for the film. So, what message are your eyebrows sending?

Gray hair, either the salt and pepper combination or pure white, for men and women has become more popular. Not yellow tones, though! Folks with auburn hair tones need to stay away from coloring that highlights yellow whites.

Most folks who capture their color in the eyebrows will look the best because it highlights true coloring. Gray eyebrows work well with those who have natural gray tones in the hair and even better with an accent of the natural hair coloring before going gray. The role of the eyebrows is to capture the eyes. Strong eyewear frames can offset gray eyebrows.

The moment one walks in the door, before any words are spoken, folks will have decided unconsciously to remember or not remember you. Working with executives, they want to know: Do you represent the professional, personal, and the organizational brand well? Can you be a face of the organization?

To burnish your brand, Here are some items to keep in mind:
• Projecting confidence is number one. This includes the walk, posture, facial expression (smile), and a sense of where you are going.
• Clothing choices will connect you the audience through a choice of familiarity or for a shock effect.
• Elegance is a critical component.

Also, assume the audience will know nothing about you.

Recently, I met with a senior leader who engaged me to work with a high potential member of the team he viewed as a potential successor. The problem is that this potential only shows up at important functions and meetings. Otherwise, he may be there somewhat physically but definitely not present at all mentally. My point is that every time you are in front of someone you must be in the moment. Often you are judged in everyday situations rather than the high visibility ones. How you engage everyday both visually and verbally are keys to building positive relationships which lead to success in every aspect of business and social intercourse.

Lesa Frances Kennedy, CEO of the International Speedway Corporation and Vice Chairwoman of NASCAR, answered the question: How do you hire?

“First impressions are so important in terms of fitting in on the team. The moment you walk in the door; you’re being observed. You may not know that, and it’s not anything formal, but I’ll get feedback. You read the body language of some of the people they’ve met, like a receptionist, and you can pick up very subtle cues about how they felt about that person. Was the person respectful?”

As you read this quote from the NYT Corner Office, Sunday, October 25th, consider the first impressions you create no matter who you meet. Does your first impression project confidence and approachability? Are you someone they want work with in the best of times as well as when problems arise?

Have you known folks who have the death stare? It’s when someone stares at another with a look that makes you want to shrink down in their seat in terror. (Examples are actors, Kristen Stewart and Sir Patrick Stewart.)  A death stare is different than a poker face. It is more about the eyes that go right through you. Check it out with your friends; ask them what your eyes say. The death stare  has more impact than any words. Use it wisely. (Doris Day never had a death stare while Joan Crawford did.)

Eyes can say much more than words. A look can be absorbed even before the person speaks. Samantha, (There’s a picture of her in this blog.) has these amazing eyes that look right through you. She does not talk much but stares and barks when annoyed. Her eyes do all of the heavy lifting.

Capture your look by using the eyes to obtain the effect you desire like effective actors, politicians and business people do. Joy, disappointment, sadness, authenticity and dishonesty and most other emotions are first reflected in the eyes. A good way to learn about the eyes is by watching films, live theatre and television programs.