Important document that the resume is, avoid these mistakes when writing yours:

– Citing an objective. Hiring managers do not want to know what your objective is, they want to know how you can help them. You do this with a coherent summary of qualifications leading off your resume.

– Using irrelevant activities. Always keep any activities that you list job relatable. For example, avoid listing that you volunteer at PAWS unless you’re applying for a job at a pet clinic.

– Being inconsistent with tense. For your current job, use the present tense. For already completed achievements and prior jobs use the past tense.

– Listing too many tasks instead of accomplishments. For example, Managed a project team of seven high performance engineers, is a task. Directed a $1M production line redesign project that resulted in 20% more productivity for the second shift, is an accomplishment.

– Placing GPAs and school accomplishments on the resume. Only do this if you are a fresh graduate with little or no work experience and you’re applying for your first job.

The vast majority of the resumes I receive have one of more of these on them.

Steve Wyrostek, MBA, CPRW

Steve is a former manager responsible for hiring hundreds of employees. He has also written over 300 resumes, LinkedIns and cover letters for clients ranging from scientists to entry level grads in the US, UAE, UK, Australia, Canada, France, Mexico, Italy, etc.

He is a Certified Professional Resume Writer and heads up No Cliche Copy and No Cliche Resumes in New Buffalo, MI.

In this fast paced world, e-mails need to be succinct. The reader must know quickly what the message is about. An immediate tool is using the subject line to specify any action needed or not needed. It also should have a timeline on when the action must be completed. A follow up phone call may also be necessary. I always change the subject line on communication string if the subject has moved to a different direction.

Finally, try and keep an email to just one topic. Many people do not read emails all the way through. Having just one topic instead of several will help ensure the message will be read, understood and acted upon.

Follow these recommendations and your message will not get lost.

In a recent New York Times business section, John W. Rogers Jr., Chairman, CEO & Chief Investment Officer of Ariel Investments, talks about the qualities of a good team player. One point he makes is how important being a good listener is.

In today’s busy world it is challenging to be a good listener. Practice when engaged in a conversation, especially a difficult one. Be aware of body language and word choices. Do not think ahead of the conversation. If you find your mind moving faster and jumping ahead, replay the conversation by saying: This is what I heard you say, is that right?

Also, if you are unsure about the intent of what is being said, ask clarifying questions like that. This will help ensure you are being a good listener.

In a recent workshop for folks who are transitioning from one position to another, it was apparent that they needed to become the CEO of their brand in their professional life.

A few questions you want to answer to ensure you are the managing your brand effectively include:

• Does your audience know what you represent?

• Does your audience want to get know you?

• Is your presence one that represents your brand?

• Can you explain the value of your product or service?

Answering these few questions will help ensure you are the CEO of your brand.

In Adam Bryant’s new book “Quick and Nimble”, he uses anecdotes and strategies gathered from American CEO’s about how they help managers get better by teaching them how to be good coaches. Good coaches give honest feedback and help those who they coach create a vision so they can grow.

One challenge for managers is giving honest feedback in an inclusive manner. Using the three to one rule is critical. In this type of feedback, talk about three skills they do well along with one area they might want to strengthen and why. In the book, what most coaching CEO’s then did was to occasionally check back to offer support because change is difficult but it can be achieved with consistent support.

At a recent presentation I noticed some folks in the audience who appeared to lack any emotions as they usually are revealed from facial expressions and body language. A colleague even asked, “Don’t they look like card board cutouts?” Being engaged, whether in a meeting or in an audience, is a critical element of leadership presence.

Don’t be the folks who:

– Maintain a poker face

– Stiffly cross their arms

– Constantly look around the room and never at the presenter

Instead, be the folks who:

– Show they are listening by the engaging their eyes

– Move their body toward the presenter

– Ask questions when appropriate

– Validate the speaker by providing positive comments

I recently purchased a four-CD set on “Be a No Limit Person”. What I found so inspiring and at the same time very challenging was how to be in control of oneself instead being defined by the environment. Oh, we can still complain about everything from the cold weather to the challenging economy. Beyond that, however, Wayne Dyer is saying to be optimistic and control your own well-being by having a positive attitude.

It is much easier to walk around with the gloom and doom attitude. It takes effort to self-talk into control of the outcome. Having a positive attitude will be better for your health and at the same time you will draw folks to you who want to be around you. If you continue to worry and predict the worst, it will happen.

You can purchase the CD at Amazon or go to You Tube to listen to Wayne Dyer on “Be a No Limit Person”.

I am always pleasantly surprised by great customer service. Great customer service is when you as the consumer are respected and the issue is solved immediately and with ease. Recently, I ordered a product from Amazon and it was missing some parts.

I went to the issues and returns section of Amazon’s website and chose to have a chat about it. I confess I was thinking they would give me a problem.The customer service person gave his name and handled the problem immediately with no indication that he felt I was not being truthful. Amazon also sent a script of the discussion for my records!

Wouldn’t it be wonderful if a key element of everyone’s professionalism was that we treat everyone as a number our one customer and client?We listen to the issue and refrain from being critical or defensive while solving the problem to the customer’s satisfaction, just like the folks at Amazon, Costco or Nordstrom. If we all did this, each of us would truly be considered a five star professional.

A key element for folks who have a polished, smart, elegant image is their clothing choices. Their clothing is appropriate for the occasion and their role in the organization. The color resonates and makes folks feel confident about them. Their accessories add just enough nuance to enhance their appearance. Their overall look showcases their leadership presence. Make sure that these key clothing factors capture your elegant style no matter what situation you find yourself in.

A recent article in the New York Times featured Brandee Parker who was once head of marketing for Facebook. In the piece, Ms. Parker talks about the time she and a colleague brought a black suit for her boss, Mark Zuckerberg, to wear on his first trip to Davos, Switzerland, for the annual meeting of the World Economic Forum. They thought that the occasion called for more than Zuckerberg wearing his usual hooded sweatshirt.

Mark never wore the suit. Instead, he put on his Patagonia sweatshirt. (And we are all not Mark Zuckerberg or a CEO of a Fortune 100 company.)

However, I agree wholeheartedly with Brandee.

This does not mean that if I like to wear leggings and an oversized sweater that those clothing choices are appropriate in a business setting. There are many choices today. In fact, a nice pair of slacks and jacket can provide the same comfortable feeling as a sweatshirt.

When I have garnered the respect capital then maybe the leggings will be appropriate. (I saw that Sheryl Sandberg wore them stage for a presentation showcased on the TV show, 60 Minutes. She certainly has the respect capital.) Also, I have learned if my clothing does not feel comfortable and keep me true to myself, then I think twice before moving ahead. I give the same advice to my clients.