I help clients prepare for “the interview” for a promotion or just a “look see” in some cases. Basic critical elements for the interviewee are dress, behavior (body language, facial expressions) and projecting confidence. However, the talking points and engaging the interviewer so they want to help you get promoted is just as, if not more so, important. You want to create a winning interview so you will be recommended, or at least be considered, for the next position. Also, ask probing questions. This way, for the second interview, you will be able to provide your insights on issues that are not common knowledge for the role.

The phone interview for some folks is less nerve racking than a personal talk. However, it might be harder to stay focused because you do not have a face to engage the interviewer. Keep centered by having your talking points in front of you. Make sure you are not distracted. Really listening to the tone of the voice and questions on the other end will the keep interaction strong and help you respond appropriately. 90 percent of my engagements come from conference call interviews. I always pause to give the interviewer time to respond. I also clarify by saying- this is what I hear you are saying. In addition, I always follow-up by proposing a day and time to reconnect.

Recently I was involved in a project and the coordinator corresponded with me via e-mail. The e-mails were less than friendly. They were quite terse and in some cases a bit accusatory when answering my questions. For example, one comment was- why are you asking these questions – did you not read my last e-mail?

I was shocked when meeting her in person. She was a very nice person, very sincere and quite helpful. My point is that it may be a good idea to read your e-mails out loud before sending. Is the tone reflective of your intent? This is why US Today has said so many problems are caused by e-mail. Maybe had this person and I had a face to face meeting or even a phone conversation, I would not have developed a negative perception of her.

There are folks in this world who like to throw you off with the “gotcha” question or comment. It comes out of the blue and the purpose is to show power. The way to protect yourself is to ask questions to help you get grounded without sounding defensive.

A gotcha moment happened to me recently and I was totally unprepared. Now, I would begin the conversation by asking the question – can you clarify this for me? This would have not only have helped me stay grounded but it would have added balance to the discussion. Putting this tool in place creates a win for you as well as a strong show of confidence.

Networking is critical for both personal and professional growth. Following these steps will help you build stable and strong connections:

• Begin with friends and family. Connect with those that have connections to what you need for work either for a new position or a skill you want to acquire.

• Be crystal clear on what you want and don’t want. Being vague will leave you empty handed. Also, it’s very important to have a succinct pitch on who you are and where your strengths lie.

• Be a valuable resource. In both giving and receiving, deliver what you commit to.

• Be a consistent networker face to face as well as on social media like Facebook, LinkedIn and Twitter. Have a strategy and apply it consistently. Face to face networking can be done at least once a week and make social media a daily habit.

You must have fun with it. Folks want to be with those who have a positive attitude and are sincere. Look the part so they want to be seen with you. Follow these guidelines to begin a strong network or refresh the one you currently have.

A major component of leadership presence is behavior. Below are seven behavior derailers:

• Smoking in public

• Being negative about yourself

• Constant complaining

• Acting like you have a close relationship with a colleague only when you want a favor

• Never apologizing for making a mistake

• Acting like you are smartest person in the room

• Gossiping

Today, it appears that a majority of folks in the work world are unhappy but do not know what would make them happy at their job. For my clients with this concern, I ask that they begin a log with five columns.

A column that:

– Lists an activity they do

– Indicates if they like it and why

– Indicates if they don’t like it and why

– Suggests what would make the activity they do not like turn into one they would like

– Totals the number of likes and dislikes

At the end of two weeks, they need to review the log. The purpose of this activity is to determine a direction of what would make work a good fit or to help decide if it may be time to move out of their current role.

You may have heard the saying: It’s not what you know, it is who knows you. I believe the new mantra is just who knows you.

Often, when a job opening is posted the hiring powers may already have someone in mind. This person is the one they know about including what they stand for, their personal brand and work history of success.

So, I ask— Who knows you and how do you network to increase the number of people that do?

There are at least five vehicles of networking:

• Formal events once or twice a month

• Informal, meaning casual by chance, in the hallway, parking lot, the elevator, etc.

• Social Media such as LinkedIn, Facebook and Spoke to name a few

• Being published

• Having a leadership role in an industry or work-based organization

You must have your personal introduction and interesting areas of conversation to share at a formal networking event and be involved in three of the above five networking vehicles. Otherwise, no will know who you are.

Important document that the resume is, avoid these mistakes when writing yours:

– Citing an objective. Hiring managers do not want to know what your objective is, they want to know how you can help them. You do this with a coherent summary of qualifications leading off your resume.

– Using irrelevant activities. Always keep any activities that you list job relatable. For example, avoid listing that you volunteer at PAWS unless you’re applying for a job at a pet clinic.

– Being inconsistent with tense. For your current job, use the present tense. For already completed achievements and prior jobs use the past tense.

– Listing too many tasks instead of accomplishments. For example, Managed a project team of seven high performance engineers, is a task. Directed a $1M production line redesign project that resulted in 20% more productivity for the second shift, is an accomplishment.

– Placing GPAs and school accomplishments on the resume. Only do this if you are a fresh graduate with little or no work experience and you’re applying for your first job.

The vast majority of the resumes I receive have one of more of these on them.

Steve Wyrostek, MBA, CPRW

Steve is a former manager responsible for hiring hundreds of employees. He has also written over 300 resumes, LinkedIns and cover letters for clients ranging from scientists to entry level grads in the US, UAE, UK, Australia, Canada, France, Mexico, Italy, etc.

He is a Certified Professional Resume Writer and heads up No Cliche Copy and No Cliche Resumes in New Buffalo, MI.

In this fast paced world, e-mails need to be succinct. The reader must know quickly what the message is about. An immediate tool is using the subject line to specify any action needed or not needed. It also should have a timeline on when the action must be completed. A follow up phone call may also be necessary. I always change the subject line on communication string if the subject has moved to a different direction.

Finally, try and keep an email to just one topic. Many people do not read emails all the way through. Having just one topic instead of several will help ensure the message will be read, understood and acted upon.

Follow these recommendations and your message will not get lost.