Anna Soo Wildermuth

Welcome to Personal Images, Inc.!

Here I'll give you up to date tips on developing your personal and professional image to ensure your first impression will be your best impression. Also I will blog about current image and communication blunders. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed. Thanks for visiting my blog. – Anna

Change One Thing is a superb book that gives excellent advice to help jumpstart your engine." Stephen R. Covey, author, The 7 Habits of Highly Effective People

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Archive: Brand Impact

Two secrets to the initial engagement

In a recent Tribune article, a world traveler was asked how he engaged folks in foreign countries not speaking the language. He indicated that a smile and direct eye contact cuts through language barriers all across the world!

This is true whenever we meet folks we don’t know. Prior to even introducing yourself, the direct eye contact and a smile initiates the engagement. This goes for all situations including intense ones. The first contact propels the next step of engagement.

Nail polish – statement or accent?

A recent photo of Megan Markle wearing a dark nail polish at a formal event spurred the question- why not a neutral color? I believe she wanted to make a statement focusing on the nails rather than the dress.

However, for an accent, my preference tends toward a less dramatic color, maybe a gray a neutral one (OPI sells very popular nail polish in these color tones, for instance). This brings up the dramatic nail color changes from multicolor to dark to sparkles to even different nail colors on each finger of the same hand! If you live in a fashion environment, wearing dramatic nail colors are the norm, it works. Perfectly groomed, neutral color nails, always make an elegant statement in any setting.

 

Why and how – your personal brand

The moment one walks in the door, before any words are spoken, folks will have decided unconsciously to remember or not remember you. Working with executives, they want to know: Do you represent the professional, personal, and the organizational brand well? Can you be a face of the organization?

To burnish your brand, Here are some items to keep in mind:
• Projecting confidence is number one. This includes the walk, posture, facial expression (smile), and a sense of where you are going.
• Clothing choices will connect you the audience through a choice of familiarity or for a shock effect.
• Elegance is a critical component.

Also, assume the audience will know nothing about you.

Loving color

I wear color brights when working out because it is fun and most athletic shirts are found in multiple colors. Interestingly, my professional clothing tends to be in grays with a touch of a primary color. The dramatic colors come out when presenting in a large venue.

Nikki Haley, the recently resigned US Ambassador to the United Nations, is a fabulous role model for using color to her advantage. When speaking or representing the US she wore navy and gray colors, suggesting a most valued player. When speaking to the press or moving around New York, Niki wore her famous bright dramatic pink in a dress or coat combination. Remember, as you select dramatic color clothing pieces, the fabrics and cuts must possess high quality and design, or they will look cheap and costume like.

Confidence – do it!

Build confidence by doing it. Practice bolsters confidence even when there is failure. In the early stages of my work, whether speaking to a group of 20 or to one thousand, it took constant practice to fortify my confidence.

Go to different events to study the styles of those who are really the best. Watch Oprah or Zig Ziglar and note their speech patterns and talking points. Receiving feedback, good and bad, will always help you improve as it did for me.

The comeback style

The suit is back. It began last year with the blazer worn with skirts, dresses, and companion pants. In 2018, we see the suit surging. Fabrics and colors have become bolder. Shoulders for women look much more pronounced. For men the move is away from the soft shoulder.

In recent fashion magazine and red-carpet show openings, suits are being shown more often with women wearing them. The cuts of jackets appear closer to the waist for men and women.

Why does truth matter?

Truth will always matter. Once, during a television makeover show twenty years ago, the host asked me what I would never do. I replied that I would never lie to a client or audience. Truth can be told in a way that is not hurtful. For example, instead of saying that the suit looks awful, one might say it does not do the person justice.

In the second season of the television series, “The Sinner”, a young boy decides not to run away. He chose to face the consequences because lies eat away at integrity. And a very good friend and outstanding psychologist said, once integrity is gone, there is nothing left. Being truthful is not always easy but it is the right thing to do.

Shift anxiety to motivation

In today’s work and personal environments, to accomplish all that is needed, we can easily become overwhelmed. This sometimes lead to anxiety. Harnessing the anxiety to shift it into motivation, is the best way change the emotion needed to move toward accomplishment. Taking note of the anxiety triggers will help turn the it into motivation to achieve the goal.

 

Holding grudges

Holding a grudge really hurts the wronged person not the person responsible for the problem. It is not easy to let go of a grudge. However, it is tough to take the high road and rise above the it, especially when you feel hurt.

If you can get past it, though, the rewards are tremendous! Besides the respect of peers and leaders, you will love yourself more. Being wronged will happen many more times in life. And remember, it has been medically proven that folks who let go of hurts live longer and happier lives.

Sharing learning

Simon Sinek suggested that “Learning has greater value when we share what we learned”. Sharing learnings creates value for the person delivering and for the receiver (s). However, sometimes, people forget about the importance of the way and when the learnings are delivered.

When this information is given at a time a mistake has been made, it will look like a correction. The best time is to discuss in a sharing environment. The point I bring up to my clients and in workshops is to share what we have recently experienced that continues to help us learn.