In the Chicago Tribune, Sunday, September 8th business section, Edward Trullman (Chairman of Tribeca Flashpoint Media Arts Academy in Chicago) wrote about five ways to make the most of Demo Day. Demo Day is when folks get to pitch for business funding to Venture capitalists.
The five ways can help ensure a participant will hit it out of the ball park when s/he makes a pitch. They are also exactly what we work on with clients who are either interviewing for the next position or seeking to sell a project.
1. Be short, sweet and grab the audience early – know your story.
2. One template does not fit all – you may have tell your story in different ways.
3. Don’t let the way you dress be a distraction – this also goes for hair and grooming. Leave the green nail polish for clubbing and guys, trim the beard. No reading glasses – purchase progressive ones.
4. Stay away from case studies. Start with results – leave the details for later discussion.
5. Name your supporters – In Tullman’s piece, he talks about naming investors. Familiarity is critical especially because the folks you are pitching to want to a way to connect with you. Everyone wants to play with a winner.
If you have a chance watch Shark Tank on Friday nights. You will see that the folks who get one or two of the sharks to invest embrace these points.