Recently, a colleague requested an opinion on several new professional photos she just posted. Most of the viewers were friends plus a few clients. The picture that received the most likes was the one I would have picked for her website.

The audience she solicited the opinions from is very similar to the market she is targeting. This brings us to the critical concept in selecting a professional photo: know the main goal of the photo other than personal preference. It is important that the photo fully represent the person in it.

The clothing elements, color, and style also worked for her. She was smart to take some photos with different color and style choices. The photographer was also wise to use different lighting to enhance her approachability in the photo.

Another trend is that opposite patterns are being introduced in dresses, shirts, and blazers. This fad is an attention getter where the clothes become the statement. My number one motto is that the person wears the clothes, not the other way around. The clothes need to reflect you and complement the body, enhancing the positive impact you want to project.

The suit is back. It began last year with the blazer worn with skirts, dresses, and companion pants. In 2018, we see the suit surging. Fabrics and colors have become bolder. Shoulders for women look much more pronounced. For men the move is away from the soft shoulder.

In recent fashion magazine and red-carpet show openings, suits are being shown more often with women wearing them. The cuts of jackets appear closer to the waist for men and women.

Years ago, at a Fortune 100 company, I was asked to spend a day working with high potentials candidates for management. There was a woman in her mid-thirties, in accounting, who was constantly overlooked for the next level position. In my first meeting with her, she walked in with pink hair!

Naturally, the hair came up for discussion. I learned that she changed her hair color every week because her evening job required it. However, it appears to be hindering professional advancement in her day job because it comes up often in talks with management. The problem is that her hair has become more of a talking point than her professional qualities.

Hair is the frame of the face. For some it is glaring statement of identity. A crowning glory. Take Kim Russell, the star of Americans and before that, Dawson’s Creek. She has long and spectacular curly hair. One day, she cut it very short. It almost cost her career! Her long hair had become her trademark.

Then you have Halle Berry as a completely opposite example. When she was starting out, she changed her long hair to a short pixie cut which ended up defining her brand. The bald head on Bruce Willis has made him more distinguished. So, the crowning glory can sometimes make or break a personal brand.

Simon Sinek suggested that “Learning has greater value when we share what we learned”. Sharing learnings creates value for the person delivering and for the receiver (s). However, sometimes, people forget about the importance of the way and when the learnings are delivered.

When this information is given at a time a mistake has been made, it will look like a correction. The best time is to discuss in a sharing environment. The point I bring up to my clients and in workshops is to share what we have recently experienced that continues to help us learn.

Giving 110% plus is easy when we are passionate about our work or project. The 110% plus comes naturally if the job is a natural fit for the needed skill set. When the passion is lacking, what can be done to create it? If passion is lacking because of time constraints and task overload, take a break from it. Whether you leave for an hour or half of a day, not thinking about the work will result in the energy needed. Passion and the drive to succeed needs to be organic or burn out occurs.

A loss, whether the death of a family member or loss of a job, is difficult for everyone involved. Most desire to give comfort. That could mean not saying anything but instead giving a hug (if you are close). Other words are I am sorry for your loss or for this difficult time. Never give the impression you understand what they are going through because you are not them. Offer your comfort simply and with empathy.

A recent MSNBC business program featured icons and their uniforms including Steve Jobs with his black turtleneck and Facebook CEO Mark Zuckerberg with a gray tee shirt. I recall that when DreamWorks was formed, Steven Spielberg wore a bomber jacket, David Geffen sported a mock tee, and David Katzenberg of Disney favored the shirt and tie.

The point is that there appears to be an unwritten rule of notable leaders branding themselves with clothing including a client CEO of a Fortune 500 company who always donned a jacket and skirt. All these folks wore their uniforms well, seemed comfortable, and stayed consistent because a uniform must be comfortable and fit well.

While on a project for an automobile company, we ensured that front-line employees uniform choices represented the company and the employee well. We focused on pride in wearing clothes that were comfortable and easy to care for. Many top companies make this investment when providing uniforms for front-line staff. Make sure you invest in yourself in your uniform.

An essential piece for the complete wardrobe is a versatile black dress. Recently, a client called in a panic. She needed a black dress for a very serious occasion and has worked herself into a state of panic. We bought a black dress with a jacket about 15 years ago, but she never wore it. She took it out, tried it on (it still fit), and brought to the cleaners for their one-day service. She found her pearls, dark hose, and black shoes making her ready for the occasion the next day! She was relieved at rediscovering the perfect dress she already vetted rather than having to go through the stressful process of rush-buying a new dress.