Apple, Nordstrom, Warby Parker, and Kohl’s rarely disappoint in their service. Just yesterday, I needed a consultation on a replacement connector for my MacBook Air. I made a reservation with Apple, the service person was on time, and the item was replaced. Last week, due to an update on my iPhone 6S, my anna@personalimagesinc.com address was not receiving emails. I called Apple support and they were able to walk me through the steps to get Microsoft emails to work. Nordstrom provides consistently good delivery service and easy exchanges, as does Kohl’s with their curbside pickup or returns.

A signature brand can be a color that is recognized as belonging to an item or person. Take McDonalds, for example. McDonalds’ signature colors are red and yellow. Apple’s signature is the apple with a bite missing. For Anna Wintour of Vogue, it is her hair cut. Eyewear has now become an easy way to make a statement and be a brand. For Simon Sinek, it is his colorless eye frames. Consider choosing a color or jewelry pieces that can be worn constantly.

Humor goes a long way towards helping to relax difficult situations and to put everyone at ease. I am by nature a serious person, but I find adding a dash of humor makes the day and a meeting easier. Humor is not always about telling jokes; it is also smiling and looking at the lighter side of things. A laugh once a day makes life a lot easier. “Humor is mankind’s greatest blessing,” said author Mark Twain.

These days many people are working from home. Because their only interaction with colleagues is in front of the computer, it’s easy to fall into a pattern of wearing the same clothing items. For those of us who have multiple virtual meetings daily, keeping fresh on camera is an important aspect of engaging our audience and ourselves. Starting at the beginning of the week, use a clothing rack and hang up the outfits for the week. Include all accessories, just as we would normally do if we were working outside of our four walls. The camera can be a bit ruthless in pointing out our flaws. Taking a picture of the week’s wardrobe will also help to keep a mix of colors and variety.

During the pandemic, it is proper etiquette to politely refuse an invitation if masks will not be worn. Ask the hosts before the event if individuals will be required to wear a mask. If masks are not required, there is no need to say you will not be attending due to the lack of masks. Politely state that you will not be able to attend. If they ask why, it is your personal decision whether to let them know why you will not be attending. It is important to respect others and respect how one feels about the wearing of masks.

In the middle of a global pandemic, new etiquette rules must be considered. One must be aware of local guidelines as to the number of people allowed at gatherings (currently fifty people or fewer in Illinois). Always indicate on the invitation that wearing masks and social distancing should be honored by attendees. This means a mask is required and attendees must stay six feet apart. Offer masks to those who attend without a mask and indicate, in a non-confrontational manner, that masks must be worn. If someone chooses to not wear a mask, let them know it is for their safety and the safety of others and they will not be able to participate without a mask.

Years ago, it was said that too much hand movement when speaking could be annoying and distract from the speaker. Today, in our virtual society, hand movements have become our body language, as we are seen from the shoulders up on the screen. In a recent interview, Bill Gates commented about the pandemic. He tried to walk a fine line without causing too much political damage. Gates attempted to be diplomatic, but his hand movements and tone of voice showed he was angry about the state of affairs and troubled about the future ahead with the pandemic. Visual cues will always make an impact.

Recently published photos of female CEOs wearing sleeveless dresses have made a statement. Jan Field, president of McDonald’s USA 2012, and Madeline McIntosh, chief executive of Penguin Random House, were recently featured in the New York Times Sunday Business section. Both work in male-dominated industries. Both were wearing sleeveless dresses. Madeline McIntosh was also wearing a statement necklace. It was understated but had impact. Businesswomen, such as these, confirm they are women and leaders in their own right. How they dress makes a statement. A sleeveless dress, a bold move away from a suit, is a power dress.

Promoting a product or an idea virtually in a meeting can be tricky. Here are some of the “do’s” that work to help engage the audience. These aspects helped the members running for office and speaking at the Toastmasters International annual meeting:

• A visually appealing background that aligned with the personal appearance of the speaker.
• An engaging tone of voice and excellent audio sound.
• An engaging personal appearance. Making good color and clothing choices. For women, adding a nice, sophisticated touch of jewelry. For men, wearing a white shirt and a tie that is a good color choice.
• Smiling and use engaging facial expressions.
• Sharing a quick, related personal story (such as when someone asked them why they were a member of Toastmasters).
• Asking the audience to consider how this vote would affect them.
• Giving a pitch to the audience as to why the audience members should vote for them.

Going gray instead of coloring one’s hair can, in the long run, be liberating. However, other elements need to be added for body. Color adds body to the hair if the hair is thinning. Going gray may make thinning hair more noticeable. Color with highlights often gives a look of fullness to the hair. If your hair is gray, look into products that will add body to your hair. Be sure the cut is one with an up to date contemporary style. Look at the color choices in your clothing and your make-up to ensure a contemporary impression.