Principal’s Background

Anna Soo Wildermuth, AICI CIM Anna Wildermuth is the founder of Personal Images Inc., a recognized leader in the image industry. Her professional credentials include being past President of the Association of Image Consultants International, the largest image consulting organization in the world; a Certified Image Masters in the world; a certified Platinum Rule Assessment Coach and trainer, a certified Stakeholder centered Coach, a Toastmaster ATB; and a member of the American Society (ASTD) of Training and Development.


Anna’s professionalism and that of her company has been recognized with numerous awards. Most recently Anna received the 2012 AICI Distinguished Service Award, Personal Images, Inc. received the 2009 MBEIC Minority Supplier of the year, in 2008 Association of Image Consultants International Anna was given the Award of Excellence. In 2004, Personal Images was named Professional Service Firm of the Year by the U.S. Department of Commerce Minority Business Development Agency (MBDA) and the Chicago Minority Enterprise Development Council. The company also was recognized with the 2004 Outstanding Minority Success Award from the China Star Media Corporation.


Anna has been highlighted in the Chicago Tribune, New York Times and Wall Street Journal; quoted as an image expert in Success, Star and Crain’s Chicago Magazines and featured on television’s ABC7 Chicago, CNN Financial and Fox News. She also the author of CHANGE ONE THING: Discover What’s Holding You Back and Fix It with the Secrets of a Top Executive Image Coach published by McGraw-Hill in June 2009.


Anna regularly conducts workshops, seminars, and presentations for corporations and not-for-profit organizations. She consults for corporate executives and management teams enhance their credibility and relationship building capabilities by strategizing their professional image and sensitizing them to the nuances of business social etiquette and issues prompted by diversity. Anna also coaches individuals, helping them make their first impression their best impression through their appearance, speech and interpersonal communication skills, which results in them being confident in all situations.

A recognized expert in creating successful visual images, Anna was chosen to design and coordinate the attire for 8,500 individuals involved in the U.S. Senior and U.S. Open Golf and PGA Championships. She also developed the frontline image of Vistar Auto Glass’ 365 retail stores and Insurance Auto Auctions 100 plus branches.


Born in Chicago, Anna majored in the arts and education at the University of Illinois at Chicago. Her early career included success as a real estate broker, achieving lifetime membership in the Two Million Dollar Club.

Anna serves on numerous Chicagoland civic and charitable boards and committees. Currently, she is a Director of the Women’s Western Golf Association, a trustee of the Ray Graham Foundation for the Disabled and a past director of the Chicago Minority Business Development Council, Inc. Anna also is active with the Victor Neumann Association.

Past and current clients include:

ABN-AMRO North America, Inc.
McDonald’s Corporation
Dade Behring, Inc.
Siemens Diagnostics Group
Chelco Electric Services, Inc.
Dairy Management Council, Inc.
J.C. Anderson and Company
Chicago Realtors Association
Deloitte & Touche Tohmatsu
Electri-Flex, Inc.
Four Season Hotel
General Electric Company
Harris Bank
HSBC, Inc.
Humana, Inc.
Johnson Controls, Inc.
Henderson Construction Company
Ingalls Memorial Hospital
Insurance Auto Auction
Medinah Temple Shriners
Roman, Inc.
Schneider Electric (formerly known as
Square D and Group Schneidner)
Sears Roebuck and Company
Speedway Disposal, Inc.
True Value Hardware
University of Chicago
Vistar Auto Glass
Women’s Western Golf Association
CEO & Spouse of Fortune 1000 Company
Insurance Auto Auctions, Inc.
Partner of Big Five Public Accounting Firm
Spouse of President of large private university
Sr. Executive of SBA
Executive of Fortune 500 company
Spouse of prominent Illinois politician
Emmy nominated investigative reporter

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