Anna Soo Wildermuth

Welcome to Personal Images, Inc.!

Here I'll give you up to date tips on developing your personal and professional image to ensure your first impression will be your best impression. Also I will blog about current image and communication blunders. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed. Thanks for visiting my blog. – Anna

Change One Thing is a superb book that gives excellent advice to help jumpstart your engine." Stephen R. Covey, author, The 7 Habits of Highly Effective People

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Archive: Marketing

Cadillac service = loyalty

24Shopping on line has become the way for me to shop whether it is for the house, office or personal items over these last few years. Before 2015, retail shopping meant going to various stores. It was not always fun to shop. In fact, it became more of a chore that a joyous experience.

The service, easy returns and problem handling of Amazon, Zappo, and Nordstrom (my favorite ones) has always been stellar. Whether working in an organization or as a consultant, when you offer consistent 24/7 service, you will build up loyal customers and client champions for your organization.

8 Things to Avoid on Resumes

pen Steve Wyrostek, MBA, CPRW at  has been my go to person when you are ready to look for a new job or refresh your work documents, avoid the following when you are preparing your resume:

  • An objective statement. Use a summary, instead. Objectives are often seen on first resume out of school or a Word template resumes. No objectives at any time. A four to five line, succinct, modular summary is best.
  • Using dates past 20 years and if possible, keep job experiences in the 2000s. Never date degrees or certifications.
  • Listing volunteer activities unless they relate directly to the job applied for.
  • Too large or small font. Use 10 to 11 sans serif font (Arial, Calibri).
  • Placing acronyms like MBA after your name. This can garble the automatic tracking system readers that most companies run resumes through.
  • Block paragraphs. Use no more than three lines for a job description or bullet.
  • Clichés. Hiring managers glaze over phrases like good communicator, like to work with people, detail-oriented, etc. Instead show those traits with job achievements.
  • Forgetting to list achievements. Your job description is what you did and achievements are what you accomplished while doing it.

There are more but these are the most common things to avoid when preparing your resume.

Define your successes

targetQuestions I always ask are what is your expertise? What defines your brand? What experiences created the confidence that makes senior leaders say you are an expert in a field? Begin a list of how you have led a team to success including how the outcome delivered a positive, long-term result for your company. Start with words from those you have mentored or helped in a specific situation. Keep a journal of them. This will help you define and flesh out your brand.

Five things resume writers can do

– A resume writewriterimagesr can take a sentence like this:

Perform various analysis and audit procedures on specific accounts to ensure the accuracy of various companies financial information, ensure that funds were not misappropriated and that accounting records are accurate and complete

And turn it in to this:

Use analytical and audit procedures to ensure the accuracy of financial information and verify that no misappropriation of funds has occurred.

– A resume writer can provide a template that works not only for your work documents but for the job you are applying to.

– A resume can be however many pages that work but many hiring managers will not look past two, especially if a strong competitor has a well written two page summary. A resume writer can get your resume to the appropriate length for your career accomplishments.

– 30 percent of those wanting resume rewrites are over the age of 50. They may be experiencing how tough it can be to sustain their career while in that age group. A resume writer can “de-age” them on paper

– A resume writer can write a coherent, powerful career summary for a job applicant. Hiring managers prefer this is to an objective.

Steve Wyrostek, MBA, CPRW

No Cliché Resumes


The face to face interview

name tagThumbs upI help clients prepare for “the interview” for a promotion or just a “look see” in some cases. Basic critical elements for the interviewee are dress, behavior (body language, facial expressions) and projecting confidence. However, the talking points and engaging the interviewer so they want to help you get promoted is just as, if not more so, important. You want to create a winning interview so you will be recommended, or at least be considered, for the next position. Also, ask probing questions. This way, for the second interview, you will be able to provide your insights on issues that are not common knowledge for the role.

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Who Knows You?

networking-pic-gifYou may have heard the saying: It’s not what you know, it is who knows you. I believe the new mantra is just who knows you.

Often, when a job opening is posted the hiring powers may already have someone in mind. This person is the one they know about including what they stand for, their personal brand and work history of success.

So, I ask— Who knows you and how do you network to increase the number of people that do?

There are at least five vehicles of networking:

• Formal events once or twice a month

• Informal, meaning casual by chance, in the hallway, parking lot, the elevator, etc.

• Social Media such as LinkedIn, Facebook and Spoke to name a few

• Being published

• Having a leadership role in an industry or work-based organization

You must have your personal introduction and interesting areas of conversation to share at a formal networking event and be involved in three of the above five networking vehicles. Otherwise, no will know who you are.