An audience’s attention span is very limited. So, whether you’re in front of an audience of 50 plus or of 10, your message must be succinct and still pack a punch. Remember these seven keys when crafting your message. Never wing it. Practice this formula and you will always grab the audience:

1.Begin with the end in mind
2.Make every word a key one
3.Immediately create a picture or ask a rhetorical question
4.Speak with authority (you are the expert)
5.Validate the audience (get them involved)
6.Always practice the message out loud while standing up
7.Passionately convey your authenticity

If you practice these seven key steps you will always deliver a succinct, impactful message. Also, at least 90% of your audience will be engaged in your talk.

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