Personal branding is even more important today than it was ten years ago. If you are in transition or trying to maintain a job you currently have, you must do some value proposition branding. A value proposition states why you are valuable in the work place or why some one should give you a job.
If you’re uncertain about what your brand stands for, ask yourself this question– what three words define you when you think of yourself? Then ask someone else what three words they think of when you come to mind.
Do the two answers match?
It is very important to be crystal clear about your personal brand. After all, you’re its steward.
President Obama is a good example of possessing a brand when he ran for president. If you recall, it was change. The folks around him could possibly be better stewards in maintaining his brand. It will be good to study what they will do to retrieve it. In fact, the recently passed healthcare legislation, may begin the road back to his brand.
A personal brand today is critical to differentiating yourself from the crowd. So, craft your brand and get everyone to know and understand your value proposition.