August 2017 Business Case Study

The Situation: Executive Leadership Presence

Phyllis was brought in for her technical knowledge and history of success in dealing with customers. However, her visual presence and lack of tact in dealing with critical issues was less than acceptable. Phyllis also tended to shy away from conflict.

The Solution:

Her skill is in reviewing data and strategies for results and her assessments revealed a style better suited as a team player. In putting together her team, we chose a number two-person good at conflict and sales.

In a video taken of Phyllis, she realized an elevated presence was needed. One way to do that was by making new clothing / color choices that transitioned her from an invisible to a visible presence. A new hair style, makeup and eyewear continued to strengthen her appearance. We also worked on her presentation skills beginning with her choice of words and platform skills (posture, moving in front of an audience and pacing words).

The Outcome:

After a year of coaching to successfully manage the customers through her group, the senior team noted positive changes and the board of directors approved her 2018 goal strategies based on a presentation Phyllis gave. They also acknowledged the improvement of her visual presence in the office and on the road.

“Being perfectly well-dressed gives one a tranquility that no religion can bestow.” —Ralph Waldo Emerson